MILLER LITE- SONIC LOGO

curation
Written By Cassie Casey

Miller Lite is one of the most beloved beer brands in the world, and you can find it at just about any music event imaginable. It was that insight that led them to want to become a “music brand”, which began with identifying their sonic identity. Through vigorous research and strategy, we landed on a specific tone that would come to embody Miller Time. Through groove-driven songs anchored by funk & soul revival instrumentation and production, we established Miller Lite’s sound. And it was in that spirit that their first-ever sonic logo was born.


Cassie Casey
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