ALWAYS - LIKE A GIRL / DIR: LAUREN GREENFIELD
Client: P&G Always
Music Supervisor: Alec Stern
Winner of Emmy for Outstanding Commercial 2015
It’s not often a commercial changes culture, but that’s exactly what P&G’s “Like A Girl” did in 2015. All of a sudden, the entire notion of doing something “like a girl” changed. The conversation was being had in homes and in schools across the country. It wasn’t meant to be a Super Bowl commercial, but it was gaining so much traction, the client took a chance. By every conceivable measure, they won the game.., and an Emmy in the process.
All Work • ADS • FILM/SERIES