COORS LIGHT - BIG GAME 2021 DREAM FILM / DIR: SEAN HELLFRITSCH

Written By Cassie Casey

Client: Coors Light

Composer: Kaitlyn Aurelia Smith

Music Supervisor: Alec Stern

Unable to advertise in the Big Game, Coors Light created the first-ever commercial to be watched in your dreams. Working with the experimental composer Kaitlyn Aurelia Smith, we crafted a stimulus film meant to be viewed right before bed on Super Bowl Sunday, with images designed to pop up in one’s dreams. We ran a sleep study at Cambridge University, and sure enough, the participants dreamed of beer can pogo sticks, mountain ranges, and a talking narwhhal.

Cassie Casey
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